m. klara


Forever Dilemma
May 18, 2009, 5:12 am
Filed under: Style Advocates | Tags: , ,

I’m on a mission to find the perfect bidesmaid dress. Purple and versatile, something that can be worn both casually and fancy. And once again, Wayne has come through for us ladies. I was scouring virtual and actual clothes racks at Forever 21 for the perfect dress, and Wayne happens across a slim strapless number with virtually no trims, embroidery or beading involved, making it the perfect versatile dress for the ladies on my court.

But wedding ish is not the topic of this post (for once, haha). Instead, I’m struggling with the ethical and moral complications of shopping at a humongous chain like Forever 21.

A few weeks ago, one of my bridesmaids, Gen, and I hiked our way to our local Forever 21 in Pasadena, California. I just looked it up online and it’s referred to as a Forever 21 “superstore.” It seriously is. It’s 2 gigantic floors of stark white walls serving as a backdrop for racks and racks of clothes encompassing every single color of the rainbow spectrum. It’s so outrageous and excessive, it was kind of hilarious.

The sidewalk in front of the store also boasted another delightful display: about 30 angry protesters with picket signs cursing Forever 21 at the top of their lungs.

boycott forever 21

Gen and I scooted past the protesters into the safe haven of Forever 21’s giant womb of a store. Accessories! Bags! Clothes! Shoes! Totally my heaven. But I’m not gonna lie. The ruckus outside did ruin my shopping experience. I bought my crap and on our way out, I had to stop a protester to ask what was the big deal about Forever 21. Underpaid sweatshop workers? Yeah, we all know about that. We just shove those guilt-ridden images to the dark corners of our conscience as we fork over less than 100 bucks for an entire outfit.

But apparently, this protest was geared towards a more specific, not to mention local, cause. I stopped to dialogue with the protester largely because I caught snippets of South Central in their chants. I work primarily with individuals in South Central LA, so I have a soft spot for any issues that community has.

I learned that Forever 21 is trying to build a new distribution plant in the city of Vernon so they can churn out more designer knock-offs (I got no problem with designer knock-offs, by the way). However, in doing so, they push out farm workers who work that land. In addition, a new distribution plant is not eco-friendly.

The whole situation is kinda freaky. In my current mission to find this strapless purple shift dress, I stumbled upon a Forever 21 department store in Montebello. Did you get that? Forever 21 department store. They’re seriously going for blood. Two floors that are even bigger than the one in Pasadena with everything sectioned off into mini-departments. It’s insane. I never thought that Forever 21 would blow up like this!

F21 Dept Store

It almost feels like the anti-Christ of all cheapsky knock-off stores. They reel you in with their bright lights and colors and incredibly cheap prices. I’ve been haunting the Forever 21 website recently to check if new purple dresses have been posted. They’ve really pimped out their site.

F21 Website

They’ve added some new goodies since my youthful days shopping at single namebrand Forever 21. Now they have like, 3 different labels. The webpage for one of their new labels, Twelve by Twelve, caught my eye with the editorial layout, the requisite stick-thin models in awkward poses and the exaggerated headpieces. But it should come as no surprise seeing as Forever 21 is a knock-off store. Poor people like me can’t afford to splurge my grad school tuition on a designer jacket. Why not copy couture editorials to entice their audience even further? Complete the couture image.

Other interactive features their website boasts includes a lookbook or “photo gallery” and an advice column called “Ask Aimee” where registered users can ask Forever 21’s “fashion director” all their questions about fashion. (I want that job!) The lookbook is especially genius because it touches on all the current trends: tropical, desert, rockabilly and “Sunday Best.” If you scour through recent teen mags like “teen vogue,” I see those four trends splattered across every issue.

I guess the scary part to me is how cunning Forever 21 is. Even someone as socially aware as I am can be so easily caught up in the glamour of it all while still being able to save tons of money. It’s economical both stylistically and financially. And those are the two elements that they’ve used to really capitalize on at the expense of those who do the grunt work.

Ironically, there’s a reference to a Bible verse stamped on the bottom of every Forever 21 bag. Seriously. Go and check to see if “John 3:16” graces the bottom of yours.

F21 3 16

This is the verse:

“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

Apparently, the founder of Forever 21 is deeply religious and he and his wife donate millions of dollars to their church. My question is, why can’t they use that money to pay their workers humane wages? The whole thing boggles my mind, though capitalist greed should be something I’m used to seeing and hearing about. Hell, I buy into it, too! I struggle with how to work that shit out in my conscience. I was telling a friend of mine that I will always be an advocate for the community, but here I am, contributing to their suffering and their social status on the bottom rung of the ladder.

It’s a dilemma and I have no answers. I do what everyone else does, which is to look the other way, shrug my shoulders and say, “That’s the way it is,” while enjoying my new designer knock-off sweater that I bought for $15. Trust me, I’ve been struggling with this for  years, though it hasn’t been much of a struggle. It’s something that’s bigger than me and I’ve accepted that. I’m just one tiny part of the bigger problem; it would take a freakin army, or at least a small of group of people with the energy and passion of an entire army, to move mountains like improve sweatshop workers’ conditions.

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: